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Where Have I Been? October 27, 2008

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I have been busy training, coaching, consulting and writing in other forums.

I will get my training sessions posted on here ASAP which is open to all agents. My Solutions Coaching Program is also underway which is open to all agents meeting a minimum production requirement and completing the initial assessment. These training and coaching programs are FREE! Contact me for more info morelistingsmoresales@gmail.com

I have not been writing on www.MoreListingsMoreSales.com lately as I have been spending my time on Mastering The Real Estate SHIFT and working with Keller Williams Realty International Trainer Holly Perry on her blog Recruiting By The Book.

Needless to say this all is keeping my pretty busy and I recognize that you, the real estate agent, are also working harder with not as much of financial reward as you have received in the past. I will do my best to give you the info, strategies, support and knowledge that you need to make it through this market.

Upcoming Training Classes:

October 27th, 1:00 Modeling For Success “By The Book” 1:00

October 28th  2:00 Mastering The Real Estate SHIFT Session #3 2:00

Your Real Estate Listing Presentation September 3, 2008

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Can’t figure out how to nail that real estate listing presentation? What do you say? What don’t you say?

I believe that there are FOUR STEPS in a listing presentation.

1. Rapport Building

2. Needs Analysis

3. Points of Difference/Unique Selling Propositions

4. Seller Marketing Strategies

Stay tuned while I break these four steps down for ya.

Mega Agent Camp In Austin Texas August 24, 2008

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I am getting packed and ready for Mega Camp in Austin, Texas. I’m being picked up at 5:00 am so I really should be getting some sleep…

I’m still finishing some laundry, some reading/writing, and making sure I grab everything that I need for the week down there.

Besides the schedule events I personally have a busy week with some extras. I will be speaking to all the Team Leader’s and OP’s in the company about our KW Lions Den and Power Hour on a panel during Mega Leadership. Also attending an event with Holly Perry, Dave Jenks and Jay Papasan about the Millionaire Real Estate Agent book and the SHIFT book.

I hope to be posting some highlights of Mega Camp here and at Mastering the Shift. Stay tuned this week.

Mindset, Limiting Beliefs, And Dreams August 17, 2008

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“You got a dream…you got to protect it. People can’t do something themselves, they want to tell you, you can’t do it.”

This market is tough. This economy is tough. As a real estate agent you are dealing with sellers that can’t afford their monthly payments, have lost their equity, or being foreclosed on. Its hard to stay positive and upbeat.

I know how tough it is to be a real estate agent today also. I am hearing stories of real estate agents cars being repossesed, homes being foreclosed on, losing their business….the list goes on and on.

There are going to be sad stories all around. Guess what? There are going to be great, positive stories also. Be selective about your environment. Be selective with your hearing. Be selective about the people you associate with.

You have a choice…what will it be?

Why Am I Obsessing Over Bruce Lee On A Real Estate Blog? August 13, 2008

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Why not?

Why do I have to look to Mike Ferry, Brian Buffini, Howard Brinton or Floyd Wickman for real estate ideas? Bruce Lee seems as good as anybody to model for success!

Bruce Lee created his own style of martial arts called Jeet Kune Do.  Lee said,

“Let it be understood once and for all that I have NOT invented a new style, composite or modification. I have in no way set Jeet Kune Do within a distinct form governed by laws that distinguish it from ‘this’ style or ‘that’ method. On the contrary, I hope to free my comrades from bondage to styles, patterns and doctrines.”

He took a lot of theories and principles and made them applicable to the martial arts. He mixed them together and showed people that they had no need of style—only to take what works and find their own path with it.

I don’t believe there is ONE way to succeed in real estate sales. I do believe we should take Bruce Lee’s advice and take what works from internet marketing, print advertising, branding, phone prospecting, event networking, direct mail and make it our own. Take the best practices and make your real estate sales practice the best.

Eliminate Before You Delegate August 12, 2008

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“One does not accumulate but eliminate. It is not daily increase but daily decrease. The height of cultivation always runs to simplicity” -Bruce Lee

Look at your business. Look at your life. What can you eliminate? What do you not need? What do you not need to do? What do you not need to have?

We spend our days being so busy, running around doing many tasks, consuming time, consuming and collecting products. This leads to burnout and overwhelm.

Gary Keller writes in the Millionaire Real Estate Agent book,

The truth is that all plans must be reduced to simplicity in order for us to be able to implement them,. No one can live or operate in complexity for very long-lasting success always lies in our ability to reduce things to their simpliest level. (page 26)

Related Posts:

Be Water

The two M’s of real estate lead generation

What is your domino?

Be Water July 28, 2008

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Bruce Lee’s legendary words- “Be Water”

Gary Keller in his legendary book, The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be!, writes about the importance of scripts and dialogues in the Economic Model for a real estate agent.

“Converting leads to appointments and converting appointments to listings are huge drivers of your economic success. They are both accomplished by a skilled presentation with a firm grasp of scripts and dialogues. If you can’t make a convinviniving presentation, deliver purposeful scripts or engage in effective dialogue, you won’t be very successful, no matter how many leads you may have.” (page 132)

When you have become a master of your scripts like Bruce Lee has become a master of martial arts, you are like water. You can flow or you can crash. You will be powerful and smooth at the same time.

Be water my friend.

Join us in the Lions Den every morning at 8:00 am PST for practice on scripts and dialogues.

It’s My Time….Real Estate Excercise June 14, 2008

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Take a piece of paper out and right down the answers to these questions.

It’s my time…
 
To understand the market.

How much is it really down? How much is it really up?
What is my housing affordability index?
What is my Days On Market (DOM)?
What is the absorption rate?
 
To be learning based.

Where can I join a mastermind? Who is coaching me? What national training events can I attend? What
regional training is available? What local training is open to me? What books am reading?
 
To be productive.

What methods of lead generation am I doing?
When? How often? For how how long?

Power Hour Prospecting June 3, 2008

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I have 8-10 of my agent partners showing up every morning doing rock and role play, (scripts and dialogues), we are then watching a POWER UP video from KWConnect. After practicing our scripts, watching a video that gets our mindset right to get on the phone, we go and make a hour of focused prospecting calls.

Some agents are calling FSBO’s, expireds or Just Listed/Just Solds. Some agents are sticking with their sphere of influence or past customers/clients.

What would an hour of focused prospecting do for your business? Do you need some ideas for scripts? Do you need help getting over fear and call reluctance?

Contact me today: MoreListingsMoreSales@gmail.com  425-446-2429

You Can’t Motivate Your Real Estate Clients May 15, 2008

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Indecision can be overcome by information from outside sources, lack of motivation can only be overcome from inside the person.

Choices Vs. Abilities May 12, 2008

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“It is our choices…that show what we truly are, far more than our abilities.” -J.K. Rowling

It does not take much to learn a script, pick up a phone and call someone to see if they want to buy or sell a home. Virtually everyone has the ability to do these things.

Very few make the choice to actually do it though. You are the only one that can decide your choices.

More Listings More Sales Challenge, Success Journal May 9, 2008

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Write down 5 greats things you did or 5 great things that happened to you every day for the next 30 days. Start to focus on success. Celebrate your success.

Keller Williams Realty Everett Masterminds May 4, 2008

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On Tuesday, May 6th we will be holding a Mastermind session in the Keller Williams Realty Everett market center.

What is a Mastermind session?

Napoleon Hill in his book, Think and Grow Rich: The Landmark Bestseller–Now Revised and Updated for the 21st Century, says of a Mastermind,

“No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind.”

Masterminds are about sharing ideas, information, and insights. Lets face it! Right now in this real estate market we can all be learning some new ideas on how to enhance our lead generation, our skills and our leverage.

If you are in the Pudget Sound area feel free to come by the Keller Williams Realty Everett market center Tuesday morning at 11:00 am for an hour of masterminding.

The Two M’s Of Real Estate Lead Generation April 30, 2008

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Gary Keller, author of The Millionaire Real Estate Agent, shared with agents in Austin, Texas today at the KW Agent Masterminds, The Two M’s Of Real Estate Lead Generation.

He put up a slide on the Elmo Projector that he created by hand. Everyone started scribbling down the chart. I made note of it and put it in an Org Chart and wanted to share it with you.

Keller Williams Masterminds April 29, 2008

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I will be in Austin, Texas this week for the Keller Williams Agent Masterminds.

I will be sitting in, listening to Gary Keller and Dave Jenks, authors of the Millionaire Real Estate Agent, discussing best practices in this real estate market. There will then be break out sessions for the agents to mastermind in small groups.

By the way, you do not have to be a KW agent to attend these events. So make sure you attend the upcoming events the rest of this year,

Mastermind Session 2:  August 26th – August 28th

       Agent Masterminds:  August 26th

       Tech Mastermind:  August 27th

       OP Mastermind:  August 28th

       TL Mastermind: August 28th

       Productivity Coach Mastermind: August 28th

       MCA Mastermind:  August 28th

* For more information on Mega Camp 2008 please see megacamp.kw.com after April 1st 2008.  Leadership Mastermind sessions do not conflict with Mega Leadership Camp.

Mastermind Session 3:  October 6th – October 9th

       Tech Mastermind: October 6th – October 7th

       OP Mastermind:  October 7th – October 8th

       Agent Mastermind:  October 7th – October 8th

       TL Mastermind:  October 6th

       Productivity Coach Mastermind:  October 6th

       MCA Mastermind:  October 6th – October 7th

*Dates subject to change

If you can’t attend these events you really should consider starting a local mastermind in your city or even in your office.

“No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind.” - Napoleon Hill, author Think and Grow Rich

What Is Your Domino? April 27, 2008

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 This last week I shared with my agent partners this youtube video:

While they watched the video, I handed out a single domino to every attending agent partner. I then asked these questions,

What one thing can you do, that no one else can do, every day that will have an impact on the rest of your business?

What is your domino?

What is the one thing that when put in motion will have a domino effect on the rest of the business?

New Location April 27, 2008

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I am on the West Coast now. In the greater Seattle area.

Thinking about changing the header. Or do I leave it since Madison is from where I launched?

Become Unstoppable February 1, 2008

Posted by Darin Persinger in Business Models, Marketing, Real Estate, Scripts, idea.
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My business partner and I made a mistake. I made the mistake of the idea, she made the mistake of agreeing to it.

Based on conversations with home-sellers and doing some focus groups with people who had sold their home we created a business model that was pay less, get less or pay more, get more.

The mistake to this was home-sellers after the fact are rethinking a lot of things, rethinking about the commission they paid, was it worth it, what did our agent do. Before selling there home, they are not thinking these things. The home-seller is thinking about results. “Get my home SOLD!”

Seth Godin offers a great solution for Realtors right now. Do more than anyone in your marketplace and charge the same or maybe even a little bit less.

If you’re a real estate broker, you work in an industry where everyone used to charge the same fee: 6%. Now, though, discount brokers are turning up the heat on fees. Lots of brokers are unhappy with this.

The challenge is… what if you had to charge 7%. What if you had to charge more when everyone else was charging less?

What would you do? How could you make it worth it?

Now, just imagine what would happen if you did that at 6% or even 5%? You’d be unstoppable.

So instead of cutting services or marketing in this market, get creative and expand them. Offer more.

Real Estate Coaching Part 4 November 8, 2007

Posted by Darin Persinger in Coaching, Education, Real Estate, Sales.
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Real Estate Coaching Part 1

Real Estate Coaching Part 2

Real Estate Coaching Part 3

When coaching any real estate agents or real estate sales managers, I want to know their “why?”.Their “Big Why?”. There are many jobs out there. Many careers to be had. Many ways to earn a living.

Why do you want to succeed in real estate?

Think about that for a minute. Do you know why you want to deal with short fused, impossible sellers? Why do you want to work with time consuming, unrealistic buyers? If you don’t know “why?” email me to schedule a FREE phone consultation on defining your purpose. MoreListingsMoreSales@gmail.com

Your “Big Why” is not about making money either? It never is. I promise you. Watch.

Why do you want to be successful in real estate?

  • To make lots of money

Why do you want to make lots of money?

  • Ahhh…..I really would like to be able to retire early and pay for my kids to get through college.

Why do you want to retire early?

  • It would be great to travel with my husband and really spend quality time together in our later years.

Why do you want to pay for your kids college tuition?

  • I never went to school, but I know that so many more doors open for you when you have a degree. I want them to be happy and successful in life.

So the reason you want to be successful in real estate is so that you can spend quality time with your husband, traveling and exploring the world. And also being able to help your kids discover themselves, living a happy, successful life.

If I’m in a real estate coaching relationship with someone, we have that conversation and that doesn’t make them pick up the phone and lead generate even a little bit, either they are not being honest with themselves or they don’t belong in real estate. By the way, real estate coaching is not all about getting agents to lead generate.

Real estate coaching, in my opinion is more than giving an agent systems, tools and education. Real estate coaching is about training, demonstrating, and guiding. Most real estate offices and real estate franchises have good enough tools and systems for their agents to succeed with, the real estate offices just do not take the time to properly show agents, what and how to do.

If you are ready to increase your performance, production and profit-visit our Coaching page.

Related Posts:

What Do You Do For A Living?

The Secret: Vision Boards

Building Your Real Estate Sales Business

Fear

Real Estate Coaching Part 3 November 5, 2007

Posted by Darin Persinger in Coaching, Education, Info, Real Estate, Sales.
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Real Estate Coaching Part 1

Real Estate Coaching Part 2

So I have suggested that,

If you are an experienced real estate agent and have had some sales success in the past but now are in a slump, by simply reporting to someone else-your goals, actions, and results-you could see a huge benefit to your business.

See, being held accountable and being coached are two different things. If you decided to have a real estate coach help you, the real estate coach will hold you accountable, but will also, give you ideas, tools, systems, and advice. Let me give you and example.

Yesterday was Sunday. There was a lot of good football games on. If you watch a game, you can see examples of coaching and accountability taking place right in front of you.

If a receiver runs a wrong route and means a bad play for the team, you will see maybe a couple of other players but for sure the quarterback holding that wide receiver accountable. They will be challenging the wide receiver, on why they did not execute correctly. Once that wide receiver gets to the sidelines, they will start to get coached and will be held accountable by the coaching staff of the football team.

By the way, I can’t spell receiver to save my life. Thank God for spell check.

Related Posts:

Sit at floor duty…sit at open houses…sit, sit sit

Building Your Real Estate Sales Business

11 Things New Real Estate Agents Do Wrong